WE ARE WHAT WE EAT. The foundation of energy, health, and vitality begins with what we put into our bodies as fuel. For optimal health research has shown the human body needs the high octane fuel found low in the food chain—fruits, nuts, vegetables, whole grains, and wild fish.
Wild salmon begin life in icy cold streams where it is quite literally survival of the fittest. The only salmon that survive the rigors of growing from an egg to a sleek and robust adult fish are those that are in the prime of health. They are the fastest, the strongest, the most vigorous. Wild Alaskan salmon contain minimal PCBs --persistent, cancer causing chemicals that are among the ‘dirty dozen’ toxic chemicals slated for global phase out under the United Phase Out Convention. With its rich omega-3 oils wild Alaskan salmon plays a protective role against coronary heart disease and certain types of cancer. Fresh, fresh frozen, or canned Alaskan sockeye salmon provide the highest amount of omega-3 fatty acids of any other fish. Health is paramount to life, and eating wild Alaskan salmon makes a strong contribution to a healthy and vigorous life.
In addition, Alaskan wild salmon are abundant and well managed. The sustainable practices employed by the Alaskan Department of Fish and Game are held up as among the best fishery policies in the world. All Alaskan salmon are MSC certified. It is also important to note that there are no fish farms in Alaska to protect indigenous salmon from the problems that farmed salmon face such as infectious salmon anemia (ISA) and sea-lice. Teeming for millennia, Bristol Bay salmon are managed to ensure future abundance for generations to come.